You may have heard on the wind recently that the World's Most Divorced Man, Elon Musk, has expressed an interest in purchasing Hasbro as a way of gaining access to the Dungeons & Dragons IP. This follows Musk's public distaste at Wizards of the Coast's (WotC) work to make D&D a more inclusive space and their wishes to distance themselves from the more problematic elements of the game, created by E Gary Gygax.
Musk and his persistent trait of confusing bigotry with freedom of speech took exception to this and suggested WotC "burn in hell" for their perceived trashing of Gygax. After feeling like his criticisms of WotC weren't being taken seriously, Musk took to Twitter to publicly ask "How much is Hasbro?". According to Forbes, shares in Hasbro are currently worth $63.89.
Although it isn't clear whether Musk was serious, or if he was just having one of his trademark tantrums, this would also give him access to toy properties such as Star Wars, Ghostbusters, My Little Pony, Peppa Pig, and Pokemon, among others. Musk purchasing Hasbro just so he can wrestle D&D back into the dark ages might seem ridiculous, but he has already shown the world how petty he can be with his disastrous take over of Twitter.
There has understandably been an outcry from fans expressing dismay at the prospect of Musk getting his grubby little incel hands on D&D, not only because his track record for tanking Twitter as soon as he bought it could spell doom for the hobby, but also because the purchase would likely herald the game becoming a hostile place for minority groups.
While it is easy to jest at the bizarre and manic actions of one of the world's richest men, it must not be taken lightly. D&D has become more inclusive over the years and while WotC still occasionally slip up, there can be no doubt that there has been a generally progressive trend. This would undoubtedly come to an end if Musk successfully purchased the property. One only needs to attempt to write the word "cisgender" into Twitter, to come face to face with Musk's personal brand of free (read: hate) speech.
We are all hoping his tantrum was short lived and will not lead onto anything else, but this story is one worth keeping a close eye on.
An Alternative (but no less troublesome) Perspective
Another take on this is that Musk does not really care about D&D, nor the memory of Gygax, it is just a front that suits the current political narrative for him and his allies. This is just another company that he can strip for assets and profit from the demise.
The exact model is known as the Bust Out playbook and has received notoriety through Bain Capital. The exact plan can be summarised using the seven points below:
- Identify a target (The Leader).
- Install or axquire an insider on the board of the company, maybe the CEO/CFO.
- Spread rumours about the target through the media (The Liars).
- Create a class action lawsuit against the company.
- Fire up the printers and flood the market with fake shares of the company, driving share prices through the floor (The Dealer).
- The company either declares bankruptcy or is delisted from exchange.
- Perform a leveraged buyout of the company, busts it out, acquires other competition to capture and kill, then when the company is so saddled with debt it can no longer stand, kill the company and let the wolves feed off the carcass (The Butcher).